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Girls Gotta Run in the film "Run Wild"

By: None

In Track 06 of our Run Wild Film Series, we travel to Bekoji, Ethiopia, a small rural farming village with deep roots in long-distance running. What we witnessed in Bekoji was a revolution—an incredibly inspiring and driven group of young female runners who were part of the Girls Gotta Run Foundation, a non-profit dedicated to using Ethiopia’s national sport of running to create safe spaces, expand education and empower young Ethiopian women and their communities. After witnessing the way GGRF and these young girls were changing the traditional narrative of opportunity for Ethiopian women, we were deeply inspired to help them make a difference. In honor of International Women’s Day, Jaybird is setting out to help make a difference for women in Bekoji, Ethiopia by supporting the Girls Gotta Run Foundation. Jaybird’s goal is to provide every member of Girls Gotta Run with a new pair of running shoes and a running outfit. Five dollars of every Jaybird headphone purchase in March will go directly to supporting Girls Gotta Run, and every $75 we raise provides one girl with a full running kit—join Jaybird in helping empower and create a brighter future for Ethiopian women. Learn more at

0 views | posted on 03/07/2019 | tags: running, track and field

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